Web Video Content Considerations
Sep 3rd 2010SiteProNewsSite Pro News
The best way to make the biggest, most memorable impact is with a website knock-your-socks-off viral video campaign.
RIM Earnings Show Heat From iPhone, Android
Sep 2nd 2010InternetNews.com Business NewsInternet News & News
With Apple and Google bearing down, the early mover in enterprise smartphones has its quarterly numbers fall short.
Are You Making Money With Pay Per Click Advertising? Albert Nel is With PPC Affiliate Rockstar
Sep 2nd 2010Matthew MeyerGoogle Adwords & Quickregister.net & Yahoo Search Marketing & albert nel & pay per click advertising & ppc affiliate rockstar
I am taking a break from ppc advertising. I have been slapped so many times I just need to find my footing again. Maybe Albert Nel has the answer. He claims that he is making money as an affiliate using ppc (even harder) and he has a new system which teaches you how. I asked him about the Google slap and he likes it! Talk about a glutton for punishment. We have a discussion on the forum going on about him here. Let me know how YOU are doing with pay per click advertising here and on the forum. Thanks! Matt.
Is Advertising Fraud Funding Terrorism
Sep 2nd 2010SiteProNewsSite Pro News
There are already well known links to terrorism and botnets in advertisements on trafficked websites.
OpenX CTO to speak at AdMonsters “OPS” in NYC
Sep 2nd 2010Paul MartecchiniOpenX
John Linden, OpenX’s Chief Technology Officer will speak at the upcoming AdMonsters OPS conference in NYC on Sept. 30th.
His talk, Ad Serving Transformed: ‘Revenue Serving’ Lays New Foundation for Growth, is a wake-up call for publishers.
He’ll review the biggest challenges facing publishers today, and why the old approach to managing advertising doesn’t work in today’s dynamic market. He’ll explain how the industry needs a smarter approach to managing advertising that replaces static ad serving with ‘revenue serving,’ enabling publishers to automatically maximize their direct and indirect revenue on one platform.
He’ll show how a next generation ad server must redefine how to classify, package, and sell ad inventory so publishers can launch new ad products in an increasingly competitive marketplace—while giving them better control over targeting data, more accurate forecasting, and instant access to global demand.
He will also explain why the industry needs a global ad exchange to help publishers improve yield from their international inventory.
Expert Advice: How to Start a Website Redesign
Sep 2nd 2010Carol OrtenbergUncategorized
Here at HubSpot, we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them.
One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers. Without these necessary prep steps, you’ll wind up designing a website in a vacuum and wasting money. Here are just a few of the key questions that you should ask yourself before you change one pixel:
What Are Your Goals?
We also heard from HubSpot Partner Kelly Ward, of Digital K, who believes that “it’s important to take a top-level view of the website. [Figure out] what are you trying to ACHIEVE with your website? Are you trying to attract new customers? Service existing customers? Portray a new image for your company?”
What Are You Currently Doing Right?
HubSpot partner Keith Moehring of PR 20/20 echoes just these sentiments. He says that “Prior to doing any type of redesign … a company needs to look at what keywords are driving traffic and to which pages, and what pages have incoming links...Another area that needs to be evaluated thoroughly is who is coming to the site and what is drawing them in.”
Are You Doing This For the Right Reasons?
Top Line Results’ Todd Hockenberry feels that sometimes website redesigns happen for the wrong reasons. First, there’s the “redesign as part of new management.” He writes “Not having a clear, strategic reason why they are redesigning is one I see regularly. Companies still look internally for that answer way too often - new manager, new logo, re-organization, don't like the design.”
Todd also thinks that sometimes, companies build a site as a means of fixing all their business issues, without looking deeper at their true problems. He says, “We deal with a lot of small to medium sized manufacturers and there are many who think a new website will be a field of dreams.”
So, What are the “Right” Answers?
This last question is actually a trick question. There is no one right answer to these questions; every company has different motivations and goals with a redesign. However, take the time before starting to make sure that you’re investing your time and money wisely. To ensure that you are being true to your company’s needs & goals, really analyze if a redesign is necessary and what you want to accomplish.
Photo Credit: zhurnaly
Free Webinar: Website Redesign for 2010
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Making Money With Autoresponders $19.95
Sep 2nd 2010E-business & E-marketingUncategorized
Get making money with autoresponders and learn how to make money and save time. Find great products that sell, and market them to your customers over and over again to make cash.
Categories: E-business & E-marketing, Promotion
Categories: E-business & E-marketing, Promotion
BMT – Except for the short daily pep-talk emails you also receive …
Sep 1st 2010thegoose1Home Business Opportunities
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Killer Co Registration Business Opportunity Leads Converting Like Crazy Partners Wanted
Sep 1st 2010Matthew MeyerQuickregister.net & Website Promotion & email marketing & leads co registration leads business opportunity leads
Listen, I have found a new source of high quality business opp co registration leads that are converting like crazy. I have been testing them for months.
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These are nothing like leads that I have used before. I am running my own campaigns on a very reputable network.
I word the ads and everyone specifically opts into my campaign agreeing to receive information about starting a business from home and it is working great. Finally!
I am looking for just a few partners to go in with me to reduce the cost of the leads. Unfortunately there is a limited supply so if you are interested click here.
Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
Sep 1st 2010Adam BlakeUncategorized
The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:
So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.
HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more.
Free Ebook: Online Marketing Opportunity Report
Do you wonder if it is worth the effort to start a Twitter account or a Facebook page?
Download this free report to learn how your industry uses social media, blogs and search engines.Connect with HubSpot:
How to Write a Whitepaper That Will Capture Leads
Sep 1st 2010Pete CaputaUncategorized
The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads.
Crafting a good whitepaper isn’t easy. Creating one that will capture leads is an even bigger challenge. Although there is no standard definition of what constitutes a whitepaper, most people would agree that they differ from blogs in scope, style and intent:
Scope
Whitepapers are usually in-depth reports on a specific topic, like a research paper intended for publication on the Web. Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Readers expect a high degree of expertise backed by solid research that is fully documented by references. It can take weeks or even months to write and polish a good whitepaper.
Style
Whitepapers are usually serious in tone and professional in appearance. You can expect your readers to include people who are considering purchasing your products or services, so you want to make sure your whitepapers are written well, edited well and formatted to represent your brand on the same level as your brochures and website. It’s a good idea to enlist the services of a graphic designer to layout your pages, images, fonts and colors for best results. Have at least two experienced writers review your document for grammar, spelling and accuracy. Make sure your management team has reviewed it to avoid possible problems with content or strategy.
Intent
Blogs are intended for reaching out to the general public, to update them on your ideas and strategies. More often than not, blogs are opinion-based. Usually blogs are informal and often playful. Whitepapers are for capturing leads – it’s all about business. You are providing something truly valuable for your target audience. Good information backed by well-documented research is worth its weight in gold. When someone signs up for your whitepaper on your landing page they are connecting with you and allowing you to connect with them further, i.e. move them further down the sales funnel. They will gladly do this if your whitepaper provides useful information and insight they can’t get elsewhere.
So what constitutes a great lead-generating whitepaper?
- Find a topic that feeds a need. You must know your target market, what do they want to know and what’s already out there? You can explore topics in social media and community sites that generate a lot of comments. If you have expertise in one of those topics, get to work.
- Put your heart into it. Don’t just patch together a bunch of other peoples’ work. Analyze the data and add value by evaluating options and presenting them to your readers in an easy to understand way.
- Make it substantial. Cover the ground. Make an outline first, and organize it well into chapters or sections. It’s a good idea to make each section a “bite-sized” chunk, maybe one page with charts or graphics that covers a certain point.
- Make it authoritative. Do your homework and make sure you mention previous authoritative work on the subject. Your mission isn’t to be the only expert in the field – it’s to be the latest expert with the freshest insights.
- Create a great landing page. Include a summary and topics to let people know what the whitepaper’s about. Tell them why it’s important to them, and with time and exposure, include some snippets from comments and reviews.
Here are some examples of whitepapers on inbound marketing:
- Inbound Marketing Blueprint for the C-Suite (Kuno Creative)
- Inbound Marketing Gameplan (PR2020)
- The 7 Universal Laws Of Pull Marketing (PullnotPush)
- Internet Marketing Whitepapers (HubSpot)
Tell us about some great whitepapers you have downloaded and why you liked them.
Photo Credit: alancleaver_200
Free Download: Lead Generation 5-Pack
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RIM Earnings Show Heat From iPhone, Android
Sep 1st 2010InternetNews.com Business NewsInternet News & News
With Apple and Google bearing down, the early mover in enterprise smartphones has its quarterly numbers fall short.
Build Massive Email Lists Like The Top Gurus Do | 37EmailSecrets.com
Sep 1st 2010E-business & E-marketingUncategorized
Add Your First Subscriber To Your e-mail list In under 24 hours, regardless of your Experience level, Then Explode Your List Growth!.. Phone and Email Customer Support And More! Custom Payouts for Verified Jv Partners with lists of over 50.000 subscribers
Categories: E-business & E-marketing, Email Marketing
Categories: E-business & E-marketing, Email Marketing
Get the Affiliate Software of the Century – FREE!
Sep 1st 2010E-business & E-marketingUncategorized
That's right... FREE! This isn't some try it for 30 days and bill you later deal either. We won't even ask for a credit card number. Use all of the amazing skaDoogle tools for as long as you want and never spend a dime.
Blogging and How to Inspire Interaction
Aug 31st 2010SiteProNewsSite Pro News
Create a blog that contains valuable information and is well written and it will go viral.
Link Exchanges Save My Life
Aug 31st 2010Matthew MeyerLink Building & Quickregister.net & link exchanges
Link exchanges have saved my business life. I was relying on pay per click advertising from Adwords and Yahoo Search Marketing for about 30% of my business.
Then Google began slapping Adwords campaigns. I am so glad I never listened to the SEO snobs who told me that link exchanges do not work.
I started exchanging links with other sites years ago. Right now I am spending nothing on paid advertising and I am getting over 200 subscribers per day from just natural traffic from links from other sites.
You can put your free permanent ads of 7 of my high traffic sites right now here.
Forget the SEO snobs. Traffic is traffic. Start a link exchange system on your site now. What do you think the Adwords content network is anyway? It is simply a bunch of links on websites! So why not build your own network that does not rely on just Google?
Much Success,
Matthew Meyer
Expert Advice: Overcoming Inbound Marketing Challenges
Aug 31st 2010Carol OrtenbergUncategorized
Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy. Proper inbound marketing can take a lot of hard work.
We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges.
Partner Teicko Hubert of Focus to Grow believes the hardest part is the understanding “of the cultural shift that has to happen to make inbound marketing work” and that “a website is merely fiction unless you understand how inbound marketing works.” That said, Teicko believes that this change can be overcome, but, “it takes diligence and a hyped focus on refining your story telling skills and probing skills.” This is a great point, just like learning any other skill, inbound marketing takes hard work and there’s an adjustment period.
Another successful partner, Phillip Johnson of Fatiguana Endeavors, says that he feels the biggest challenge is having the time to create content. However, by “creating both long and short term strategies for content creation and broader Inbound Marketing tactics” you can start to see benefits sooner and the reward of all the time you are investing. Seeing shorter term results often gives you a boost of confidence that you are on the right path and can help direct your long term strategy.
Of course once you get started with inbound marketing, you have to keep it up. Inbound Marketing Experts’ Andy Xhignesse reminds us that inbound marketing has to be an ongoing part of your daily routine. While positive results are great, you cannot stop as soon as you they occur. Instead, see them as a sign that you’re on the right track and keep going!
Finally, our always wise partner Dale Berkebile of Brandwise, chimed in to remark that inbound marketers always need to keep their priorities in order and remember “quality over quantity.” It’s great if you have a large reach but keep in mind, you also need to engage with them. As Dale says, “500+ Facebook fans + 9000 follower[s] + no interaction = disaster.”
So what do all of these partners’ suggestions have in common? Well first, don’t give up! Inbound Marketing can take time. Second, there’s no one “thing” that you can do to guarantee success. It’s not just followers, it’s not just content creation, it’s not just having a great website. It’s what happens when all of these pieces, and more, come together to form a unified inbound marketing strategy.
Free Download: 2010 Online Marketing Blueprint
Learn how to create an online marketing strategy for your business
Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!Connect with HubSpot:
Can the Feds Keep Data Private on the Cloud?
Aug 31st 2010InternetNews.com Business NewsInternet News & News
The White House IT team has made its marching orders to the agencies clear: the cloud is the way to go. But with so much data in play, will privacy fall by the wayside?
New CMO Survey Reports Marketing Spending to Rise
Aug 31st 2010Mike VolpeUncategorized
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today.
Marketing Spending Should Increase
The CMOs reported that on average their budgets would increase 9.2%, a much larger increase than any of the other surveys done in the past 2 years. Clearly companies are starting to invest in marketing as they see the economy improving. Another factor might be that budgets that had been cut before during the recession might now be allowed to grow back to their previous size.
Internet Marketing Spending to Grow
The CMOs also reported that on average they were going to grow their spending on internet marketing by 13.6%, a much larger increase than in any other area. Just like 6 months ago, CMOs are cutting spending on traditional advertising. It seems that the better marketing ROI from internet marketing and inbound marketing is influencing the investment decisions CMOs are making. I would personally love to know if this spending is still online advertising focused or if CMOs are starting to invest in more content generation and community management to leverage inbound marketing, but that was not included in the survey.
Social Media Marketing Spending Increasing
As part of that increase in spending on internet marketing, the survey reports that social media marketing spending is increasing over time. Unfortunately it is not clear from the data if this is just more spending on advertising on social media websites like Facebook, or if companies are making an investment in inbound marketing by hiring people to create content and build relationships with their target market online. This latter type of investment is the type of activity that can transform your marketing to be a lot more effective. Merely advertising on Facebook instead of the local newspaper is not going to transform your marketing.
What do you think? Do these CMOs have it right? How would you allocate your company's marketing budget if you ran the show and could start with a blank slate?
Free Download: Marketing Data: 50+ Marketing Charts and Graphs
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HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations |
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OpenX goes to Japan!
Aug 31st 2010Jason FairchildOpenX
Today we are thrilled to announce a partnership with Dentsu’s digital arm, CCI, to operate OpenX Market Japan, which will be powered by and built on the OpenX technology platform. This exciting partnership is the latest chapter in the rollout of OpenX’s unique “Global/Local” alliance strategy. With these partnerships, OpenX is creating a global ad marketplace with leading regional media companies that have strong online advertising assets and deep publisher/buyer relationships.
This partnership represents the first time a major global advertising agency holding group, Dentsu, has entered the exchange space as an operating principal. Their participation signals that the ad exchange category is gaining momentum and becoming a significant media channel for leading players in the advertising industry.
Our partnership with Dentsu-CCI represents our second major partner (Orange was the first in EU) in a global, interconnected alliance of regional partners who are participating in OpenX Market.
Check out the some of the early coverage of the news.
And stay tuned for the launch of the OpenX Market Japan in the fourth quarter of 2010.
